DOWNTOWN PET SUPPLY LLC UNITED STATES OF AMERICA
MINIMUM ADVERTISED PRICE POLICY
Effective Date: June 30, 2024
  1. Purpose

 

There are certain advertising practices that undermine the reputation, brand, goodwill, and premium image of Downtown Pet Supply, LLC (“Downtown”) products with our target consumer retail population and discourage our sellers from investing in our products and providing the best possible service and support to customers.  To protect the integrity of our brand, we are implementing this unilateral United States of America Minimum Advertised Price Policy (“Policy”), which applies to all authorized sellers (“Sellers”) of our products advertising to end user consumers in the United States.  This Policy is effective June 30, 2024 and supersedes all of our prior policies or representations regarding minimum advertised prices or minimum resale prices for the Covered Products (as defined below) applicable to Sellers.

 

  1. Covered Products

 

This Policy applies to advertisements of the Downtown Pet Supply products listed on the Downtown Pet Supply MAP Schedule (“Covered Products”), accessible at. https://downtownpetsupply.com/pages/map-policy

 

The Downtown Pet Supply MAP Schedule will be made available to all sellers and may be amended by Downtown Pet Supply in its sole discretion at any time.

 

  1. The Minimum Advertised Price

 

The “minimum advertised price” (“MAP”) is the lowest price at which the Covered Product may be advertised.  We are solely responsible for (1) establishing the MAP for each Covered Product and (2) communicating the Policy to all Sellers (including via directing any distributors to pass down the Policy to their resellers).  While Sellers remain free to advertise and sell all of our products (including the Covered Products) at any price, it is a violation of this Policy for a Seller to advertise any Covered Product at a price lower than the MAP.

 

  1. Advertising and Advertisements

 

For purposes of this Policy, the terms “advertising” and “advertisement” include all promotional or pricing information of Covered Products displayed in any type of media, including, but not limited to:

 

  • newspapers
  • catalogs
  • magazines
  • flyers
  • brochures  
  • television
  • radio ads  
  • billboards
  • outdoor signage

 

  • websites
  • blogs
  • social media
  • affiliate marketing networks/comparison shopping engines
  • seller-initiated text messages or emails to customers or prospective customers
  • mobile/smart phone applications
  • banner ads
  • online product ads
  • paid search ads
  • pay-per-click ads
  • display ads
  • mobile ads
  • product listing ads
  • sponsored links
  • ads in any other media in a digital format that is conveyed via the Internet
  • any other marketing or promotional materials, whether displayed online, through broadcast, or other media

The terms “advertise” and “advertisement” do not include:

 

  • Signage displayed within a brick-and-mortar selling location;

 

  • Pricing information displayed only via access to a platform requiring a unique log in; or

 

  • Pricing information displayed at the Final Online Checkout Stage (which is when the Covered Product is put into a shopping cart that contains the customer’s name, shipping address, email address, and payment information of a transaction). Please note that pricing information in the “shopping cart” or the Final Online Checkout Stage must be obscured technically so that it is not retrievable by shopping and pricing engines and not displayed on search page results within the Seller’s own website.

 

  1. Policy Violations and Permissible Promotions

 

Advertisements that violate this Policy include, but are not limited to:

  • Offering coupons, discounts, rebates, or other inducements that, when applied, result in an advertised price lower than the MAP, including through use of a storewide sale, category-wide sale, website-wide sale, promotional code, or other similar provision that can be applied to the Covered Products;

 

  • Strikeouts or strikethroughs of advertised pricing information, “see price in cart,” or other statements that suggest a lower price for a Covered Product may be found at the Final Online Checkout Stage; and

 

  • Direct or indirect attempts to circumvent this Policy.

 

It is not a violation to advertise the following, notwithstanding the prior prohibitions in Section 5:

 

  • Customer-Initiated Solicitations for Price: That a customer may “call for price,” “text for price,” or “email for price,” as long as no price is listed and no automated call, text message, or “bounce-back” email is used in response.

 

  • Free/Reduced Price Shipping: A free or reduced-price shipping advertisement as long as such offer applies to all or almost all other products offered by the Seller in the same product category.

 

  • Store-Wide/Site-Wide Promotions: Coupons or promotions which result in a Covered Product being advertised at a price lower than the MAP, provided the coupon or promotion (1) applies to all products offered by Seller or all products offered by Seller in the same category as the Covered Products; (2) does not specifically refer to Pawz, its brands, or the Covered Products; and (3) does not result in an advertised price of more than thirty percent (30%) below the Covered Product’s MAP; and (4) the advertisement does not calculate the application of the promotion or coupon to the advertised price for the Covered Product.

 

  1. This Policy Is Not an Agreement and Is Non-Negotiable

This Policy is not an agreement between Downtown and any other entity.  We do not seek and will not accept any promise of compliance with this Policy from any Seller or other party, and each Seller must independently choose whether to comply with this Policy.  This Policy is not negotiable and will not be altered for any individual Seller.

 

  1. MAP Holidays

 

We may announce MAP holidays or promotions that are applicable to all Sellers, during which periods a Seller that advertises a Covered Product in compliance with the terms of the MAP holiday will not be considered to have violated this Policy. 

 

  1. Noncompliance

 

We will take the following actions against any Seller that does not comply with this Policy:

 

First Violation: For a seller’s first violation, Downtown will notify the seller in writing of such failure. 

Second Violation: For a seller’s second violation, Downtown will notify the seller in writing of such failure and will immediately place the seller’s account on shipping hold for thirty (30) days.  Downtown will revoke its acceptance of any pending orders, cancel any pending shipments to the seller, and not accept any new orders from the seller during this 30-day period. 

Third Violation: For a seller’s third violation, Downtown will notify the seller in writing of such failure and will immediately place the seller’s account on shipping hold for ninety (90) days.  Downtown will revoke its acceptance of any pending orders, cancel any pending shipments to the seller, and not accept any new orders from the seller during this 90-day period. 

Fourth Violation: For a seller’s fourth violation, Downtown will notify the seller in writing of such failure and will terminate its business relationship with the seller and revoke the seller’s “authorized” status.  Downtown will revoke its acceptance of any pending orders and cancel any pending shipments to the seller.

 

We will enforce this Policy in our sole discretion and without notice.  Sellers have no right to enforce this Policy.

 

  1. Policy Administration

 

We may update, revise, suspend, or otherwise modify this Policy at any time in our discretion, and any modifications will be made available to all Sellers. 

 

Please note that our employees or agents cannot modify, interpret, or grant any exceptions to this Policy; cannot solicit or obtain the agreement of any person or entity to comply with this Policy; and cannot otherwise discuss any aspect of this Policy with any Seller, including any Seller’s compliance with the terms.

 

Any questions about this Policy should be sent in writing to our MAP Policy Administrator at. MAP@DowntownPetSupply.com We will not accept any other form of communication from Sellers regarding this Policy.

 

Item Description UPC Code MAP
Downtown Pet Supply Bully Sticks - 6" REGULAR - 10 Pack -SOUTH AMERICA & TURKEY 609722081597 $26.99
Downtown Pet Supply 500 Rainbow Paws Pet Waste Poop Bags 610098510918 $15.99
Downtown Pet Supply 2 Pack - Training Clickers 734009095551 $5.99
Downtown Pet Supply Bully Sticks - 6" REGULAR - 18 Pack -SOUTH AMERICA & TURKEY 609722081603 $41.99
Downtown Pet Supply Regular Yak Chew 2 lbs. (1 lb 15.5 OZ 2 lb 1 OZ) - NEPAL 713382416191 $44.49
Downtown Pet Supply 50 Foot Orange Long Training Lead 610563263530 $13.99
Downtown Pet Supply Bully Sticks - 6" REGULAR - 30 Pack -SOUTH AMERICA & TURKEY 609722081610 $63.99
Downtown Pet Supply Bully Sticks - 6" -REGULAR- 10 Pack-USA 661708308296 $26.99
Downtown Pet Supply 180 Pink Pet Waste Poop Bags 799559931285 $8.99
Downtown Pet Supply Bully Sticks - 12" REGULAR - 8 Pack -SOUTH AMERICA & TURKEY 734009097210 $39.99
Downtown Pet Supply Bully Sticks - 6" - REGULAR- 30 Pack-USA 661708308319 $67.49
Downtown Pet Supply Bully Sticks - 12" REGULAR- 10 Pack-USA 661708308807 $47.99
Downtown Pet Supply 50 Foot black Long Training Lead 610563263561 $14.99
Downtown Pet Supply Bully Sticks - 6" - REGULAR- 15 Pack-USA 661708308302 $35.99
Downtown Pet Supply Bully Sticks - 6" REGULAR - 48 Pack -SOUTH AMERICA & TURKEY 609722081627 $99.99
Downtown Pet Supply 50 Foot blue Long Training Lead 610563263547 $15.99
Pee Turf Pet Potty 20 X 30 Kit 600346143937 $37.49
Downtown Pet Supply Beef Tendons 8-10" - 25 pack 734009096084 $19.58
Downtown Pet Supply 50 Foot red Long Training Lead 610563263554 $15.99
Downtown Pet Supply Beef Tendons 8-10" - 10 pack 734009096077 $14.99
Downtown Pet Supply Trachea- 6" - 25 Pack - SOUTH AMERICA & TURKEY 661708309217 $32.99
Downtown Pet Supply Bully Sticks - 12" REGULAR - 4 Pack -SOUTH AMERICA & TURKEY 609722081900 $24.49
Downtown Pet Supply Regular Yak Chew 1 lb. (15.5 OZ 1 lb. 1 OZ)- NEPAL 713382416184 $24.99
Downtown Pet Supply Bully Sticks - 6" JUMBO - 10 Pack -SOUTH AMERICA & TURKEY 700220495593 $41.99
Downtown Pet Supply Beef Tendons 4-7" 10 pack -SOUTH AMERICA & TURKEY 840042312781 $12.99
Downtown Pet Supply Bully Sticks - 12" JUMBO - 10 Pack -SOUTH AMERICA & TURKEY 610098511458 $71.99
Downtown Pet Supply Trachea- 6" - 12 Pack - SOUTH AMERICA & TURKEY 661708309200 $20.99
Downtown Pet Supply Regular Yak Chew 1/2 lb. (8 OZ) - NEPAL 600346144149 $14.99
Downtown Pet Supply Bully Sticks - 6" -REGULAR- 5 Pack-USA 661708309859 $17.99
Pee Turf Pet Potty 20 X 25 Kit 600346143920 $34.49
Downtown Pet Supply 4 FOOT Slip Lead 6 Pack 610563263448 $9.99
Downtown Pet Supply 50 Foot Green Long Training Lead 610563263097 $15.49
My Doggy Place Mud Mat - Charcoal - Large 714119651663 $35.75
Downtown Pet Supply Trachea- 3" - 50 Pack - SOUTH AMERICA & TURKEY 661708308609 $31.99
Downtown Pet Supply Bully Sticks- 12" JUMBO -1 LB. -USA 840042311159 $64.99
Downtown Pet Supply Bully Sticks - 6" REGULAR - 5 Pack -SOUTH AMERICA & TURKEY 734009097227 $16.99
DTPS No Sit Haunch - Small-Medium: 17" and 21" 700220495272 $11.24
Downtown Pet Supply Beef Tendons 4-7" 25 pack-SOUTH AMERICA & TURKEY 840042312798 $19.99
Downtown Pet Supply Bully Sticks - 6" JUMBO - 24 Pack -SOUTH AMERICA & TURKEY 700220495302 $83.49
Downtown Pet Supply Bully Sticks - 6" JUMBO - 5 Pack -SOUTH AMERICA & TURKEY 700220495289 $22.49
Downtown Pet Supply Trachea- 3" - 12 Pack - SOUTH AMERICA & TURKEY 661708308586 $11.99
Downtown Pet Supply Bully Sticks - 12" JUMBO - 5 Pack -SOUTH AMERICA & TURKEY 610098511441 $39.99
My Doggy Place Mud Mat - Brown - Large 713382417280 $35.99
My Doggy Place Mud Mat - Charcoal - Runner 714119651670 $56.99
My Doggy Place Mud Mat - Charcoal - Medium 714119651656 $26.49
Downtown Pet Supply 6' Foot Slip Lead 24 pack ( NEW IMPROVED) 713382417433 $29.99
Downtown Pet Supply Beef Tendons 8-10" - 5 pack 734009096060 $12.99
Downtown Pet Supply Bully Sticks - 6" -REGULAR- 50 Pack-USA 661708309668 $99.99
Downtown Pet Supply 6' Foot Slip Lead 6 pack ( NEW IMPROVED) 713382415743 $14.99
DTPS No Sit Haunch - Large (Large: 21" and 24") 700220495265 $13.99
Downtown Pet Supply 4 FOOT Slip Lead 12 Pack 610098511076 $16.99
Downtown Pet Supply 2200 Rainbow Paws Pet Waste Poop Bags + 2 Dispensers 702458913672 $36.99
Downtown Pet Supply Bully Sticks - 12" REGULAR - 15 Pack-USA 705604322663 $67.49
Downtown Pet Supply Bully Sticks - 12" REGULAR - 5 Pack-USA 661708308814 $29.99
My Doggy Place Mud Mat - Oatmeal - Large 713382417259 $32.99
Downtown Pet Supply Bully Sticks - 12" JUMBO - 15 Pack -SOUTH AMERICA & TURKEY 610098511465 $102.49
My Doggy Place Mud Mat - Navy Blue - Large 714119651694 $35.99
My Doggy Place Mud Mat - Brown - Runner 713382417297 $56.99
Downtown Pet Supply Bully Sticks - 6" REGULAR - 100 Pack -SOUTH AMERICA & TURKEY 734009096046 $189.99
My Doggy Place Mud Mat - Brown - Medium 713382417273 $26.49
My Doggy Place Mud Mat - Oatmeal - Runner 713382417266 $66.99
Downtown Pet Supply 6' Foot Slip Lead 12 pack ( NEW IMPROVED) 713382415750 $19.99
Downtown Pet Supply Bully Sticks - 12" REGULAR - 20 Pack -SOUTH AMERICA & TURKEY 609722081818 $88.99
Downtown Pet Supply Bully Sticks - 12" REGULAR - 15 Pack -SOUTH AMERICA & TURKEY 610098511601 $69.99
Downtown Pet Supply Bully Sticks - 12" JUMBO - 24 Pack -SOUTH AMERICA & TURKEY 700220495623 $159.99
My Doggy Place Mud Mat - Oatmeal - Medium 713382417242 $26.49
Downtown Pet Supply 5" Curly Bully Stick - 5 Pack-USA 661708308364 $35.99
My Doggy Place Mud Mat - Navy Blue - Runner 714119651700 $54.99
Downtown Pet Supply Bully Sticks - 12" REGULAR - 48 Pack -SOUTH AMERICA & TURKEY 609722081825 $189.99
Downtown Pet Supply Bully Sticks - 6" - REGULAR-100 Pack-USA 661708309767 $184.99
My Doggy Place Mud Mat - Navy Blue - Medium 714119651687 $26.49
Downtown Pet Supply Bully Sticks - 6" JUMBO - 15 Pack -SOUTH AMERICA & TURKEY 610098511830 $62.99
Downtown Pet Supply Bully Sticks - 6" JUMBO - 35 Pack -SOUTH AMERICA & TURKEY 661708308180 $114.99
Downtown Pet Supply 5" Curly Bully Stick - 10 Pack-USA 700220495630 $61.99
Downtown Pet Supply 5" Curly Bully Stick - 20 Pack-USA 700220495647 $93.49
Downtown Pet Supply 10" Curly Bully Sticks - 5 Pack-USA 661708309644 $49.99
Downtown Pet Supply Bully Sticks- 12" JUMBO -3 LB. -USA 840042311104 $164.99
Downtown Pet Supply Trachea- 3" - 25 Pack - SOUTH AMERICA & TURKEY 661708308593 $19.99
My Doggy Place Mud Mat - Red - Large 713382417228 $35.99
Downtown Pet Supply 10" Curly Bully Sticks - 10 Pack-USA 700220495654 $89.99
Downtown Pet Supply 10" Curly Bully Sticks - 20 Pack-USA 700220495661 $159.99
Downtown Pet Supply 10" Curly Bully Sticks - 30 Pack-USA 840042301617 $229.99
Downtown Pet Supply 5" Curly Bully Stick - 40 Pack-USA 840042302119 $174.99
My Doggy Place Mud Mat - Red - Runner 713382417235 $54.99
Downtown Pet Supply 10" Curly Bully Sticks - 3 Pack-USA 661708309651 $32.99
Downtown Pet Supply 10" Curly Bully Sticks - 40 Pack-USA 840042302461 $299.99
My Doggy Place Mud Mat - Red - Medium 713382417211 $26.49