MAP Policy
- Purpose
There are certain advertising practices that undermine the reputation, brand, goodwill, and premium image of Downtown Pet Supply, LLC (“Downtown”) products with our target consumer retail population and discourage our sellers from investing in our products and providing the best possible service and support to customers. To protect the integrity of our brand, we are implementing this unilateral United States of America Minimum Advertised Price Policy (“Policy”), which applies to all authorized sellers (“Sellers”) of our products advertising to end user consumers in the United States. This Policy is effective June 30, 2024 and supersedes all of our prior policies or representations regarding minimum advertised prices or minimum resale prices for the Covered Products (as defined below) applicable to Sellers.
- Covered Products
This Policy applies to advertisements of the Downtown Pet Supply products listed on the Downtown Pet Supply MAP Schedule (“Covered Products”), accessible at. https://downtownpetsupply.com/pages/map-policy
The Downtown Pet Supply MAP Schedule will be made available to all sellers and may be amended by Downtown Pet Supply in its sole discretion at any time.
- The Minimum Advertised Price
The “minimum advertised price” (“MAP”) is the lowest price at which the Covered Product may be advertised. We are solely responsible for (1) establishing the MAP for each Covered Product and (2) communicating the Policy to all Sellers (including via directing any distributors to pass down the Policy to their resellers). While Sellers remain free to advertise and sell all of our products (including the Covered Products) at any price, it is a violation of this Policy for a Seller to advertise any Covered Product at a price lower than the MAP.
- Advertising and Advertisements
For purposes of this Policy, the terms “advertising” and “advertisement” include all promotional or pricing information of Covered Products displayed in any type of media, including, but not limited to:
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The terms “advertise” and “advertisement” do not include:
- Signage displayed within a brick-and-mortar selling location;
- Pricing information displayed only via access to a platform requiring a unique log in; or
- Pricing information displayed at the Final Online Checkout Stage (which is when the Covered Product is put into a shopping cart that contains the customer’s name, shipping address, email address, and payment information of a transaction). Please note that pricing information in the “shopping cart” or the Final Online Checkout Stage must be obscured technically so that it is not retrievable by shopping and pricing engines and not displayed on search page results within the Seller’s own website.
- Policy Violations and Permissible Promotions
Advertisements that violate this Policy include, but are not limited to:
- Offering coupons, discounts, rebates, or other inducements that, when applied, result in an advertised price lower than the MAP, including through use of a storewide sale, category-wide sale, website-wide sale, promotional code, or other similar provision that can be applied to the Covered Products;
- Strikeouts or strikethroughs of advertised pricing information, “see price in cart,” or other statements that suggest a lower price for a Covered Product may be found at the Final Online Checkout Stage; and
- Direct or indirect attempts to circumvent this Policy.
It is not a violation to advertise the following, notwithstanding the prior prohibitions in Section 5:
- Customer-Initiated Solicitations for Price: That a customer may “call for price,” “text for price,” or “email for price,” as long as no price is listed and no automated call, text message, or “bounce-back” email is used in response.
- Free/Reduced Price Shipping: A free or reduced-price shipping advertisement as long as such offer applies to all or almost all other products offered by the Seller in the same product category.
- Store-Wide/Site-Wide Promotions: Coupons or promotions which result in a Covered Product being advertised at a price lower than the MAP, provided the coupon or promotion (1) applies to all products offered by Seller or all products offered by Seller in the same category as the Covered Products; (2) does not specifically refer to Pawz, its brands, or the Covered Products; and (3) does not result in an advertised price of more than thirty percent (30%) below the Covered Product’s MAP; and (4) the advertisement does not calculate the application of the promotion or coupon to the advertised price for the Covered Product.
- This Policy Is Not an Agreement and Is Non-Negotiable
This Policy is not an agreement between Downtown and any other entity. We do not seek and will not accept any promise of compliance with this Policy from any Seller or other party, and each Seller must independently choose whether to comply with this Policy. This Policy is not negotiable and will not be altered for any individual Seller.
- MAP Holidays
We may announce MAP holidays or promotions that are applicable to all Sellers, during which periods a Seller that advertises a Covered Product in compliance with the terms of the MAP holiday will not be considered to have violated this Policy.
- Noncompliance
We will take the following actions against any Seller that does not comply with this Policy:
First Violation: For a seller’s first violation, Downtown will notify the seller in writing of such failure.
Second Violation: For a seller’s second violation, Downtown will notify the seller in writing of such failure and will immediately place the seller’s account on shipping hold for thirty (30) days. Downtown will revoke its acceptance of any pending orders, cancel any pending shipments to the seller, and not accept any new orders from the seller during this 30-day period.
Third Violation: For a seller’s third violation, Downtown will notify the seller in writing of such failure and will immediately place the seller’s account on shipping hold for ninety (90) days. Downtown will revoke its acceptance of any pending orders, cancel any pending shipments to the seller, and not accept any new orders from the seller during this 90-day period.
Fourth Violation: For a seller’s fourth violation, Downtown will notify the seller in writing of such failure and will terminate its business relationship with the seller and revoke the seller’s “authorized” status. Downtown will revoke its acceptance of any pending orders and cancel any pending shipments to the seller.
We will enforce this Policy in our sole discretion and without notice. Sellers have no right to enforce this Policy.
- Policy Administration
We may update, revise, suspend, or otherwise modify this Policy at any time in our discretion, and any modifications will be made available to all Sellers.
Please note that our employees or agents cannot modify, interpret, or grant any exceptions to this Policy; cannot solicit or obtain the agreement of any person or entity to comply with this Policy; and cannot otherwise discuss any aspect of this Policy with any Seller, including any Seller’s compliance with the terms.
Any questions about this Policy should be sent in writing to our MAP Policy Administrator at. MAP@DowntownPetSupply.com We will not accept any other form of communication from Sellers regarding this Policy.
| Item Description | UPC Code | MAP |
| Downtown Pet Supply Bully Sticks - 6" REGULAR - 10 Pack -SOUTH AMERICA & TURKEY | 609722081597 | $26.99 |
| Downtown Pet Supply 500 Rainbow Paws Pet Waste Poop Bags | 610098510918 | $15.99 |
| Downtown Pet Supply 2 Pack - Training Clickers | 734009095551 | $5.99 |
| Downtown Pet Supply Bully Sticks - 6" REGULAR - 18 Pack -SOUTH AMERICA & TURKEY | 609722081603 | $41.99 |
| Downtown Pet Supply Regular Yak Chew 2 lbs. (1 lb 15.5 OZ 2 lb 1 OZ) - NEPAL | 713382416191 | $44.49 |
| Downtown Pet Supply 50 Foot Orange Long Training Lead | 610563263530 | $13.99 |
| Downtown Pet Supply Bully Sticks - 6" REGULAR - 30 Pack -SOUTH AMERICA & TURKEY | 609722081610 | $63.99 |
| Downtown Pet Supply Bully Sticks - 6" -REGULAR- 10 Pack-USA | 661708308296 | $26.99 |
| Downtown Pet Supply 180 Pink Pet Waste Poop Bags | 799559931285 | $8.99 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 8 Pack -SOUTH AMERICA & TURKEY | 734009097210 | $39.99 |
| Downtown Pet Supply Bully Sticks - 6" - REGULAR- 30 Pack-USA | 661708308319 | $67.49 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR- 10 Pack-USA | 661708308807 | $45.99 |
| Downtown Pet Supply 50 Foot black Long Training Lead | 610563263561 | $14.99 |
| Downtown Pet Supply Bully Sticks - 6" - REGULAR- 15 Pack-USA | 661708308302 | $35.99 |
| Downtown Pet Supply Bully Sticks - 6" REGULAR - 48 Pack -SOUTH AMERICA & TURKEY | 609722081627 | $99.99 |
| Downtown Pet Supply 50 Foot blue Long Training Lead | 610563263547 | $15.99 |
| Pee Turf Pet Potty 20 X 30 Kit | 600346143937 | $37.49 |
| Downtown Pet Supply Beef Tendons 8-10" - 25 pack | 734009096084 | $19.58 |
| Downtown Pet Supply 50 Foot red Long Training Lead | 610563263554 | $15.99 |
| Downtown Pet Supply Beef Tendons 8-10" - 10 pack | 734009096077 | $14.99 |
| Downtown Pet Supply Trachea- 6" - 25 Pack - SOUTH AMERICA & TURKEY | 661708309217 | $32.99 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 4 Pack -SOUTH AMERICA & TURKEY | 609722081900 | $24.49 |
| Downtown Pet Supply Regular Yak Chew 1 lb. (15.5 OZ 1 lb. 1 OZ)- NEPAL | 713382416184 | $24.99 |
| Downtown Pet Supply Bully Sticks - 6" JUMBO - 10 Pack -SOUTH AMERICA & TURKEY | 700220495593 | $41.99 |
| Downtown Pet Supply Beef Tendons 4-7" 10 pack -SOUTH AMERICA & TURKEY | 840042312781 | $12.99 |
| Downtown Pet Supply Bully Sticks - 12" JUMBO - 10 Pack -SOUTH AMERICA & TURKEY | 610098511458 | $71.99 |
| Downtown Pet Supply Trachea- 6" - 12 Pack - SOUTH AMERICA & TURKEY | 661708309200 | $20.99 |
| Downtown Pet Supply Regular Yak Chew 1/2 lb. (8 OZ) - NEPAL | 600346144149 | $14.99 |
| Downtown Pet Supply Bully Sticks - 6" -REGULAR- 5 Pack-USA | 661708309859 | $17.99 |
| Pee Turf Pet Potty 20 X 25 Kit | 600346143920 | $34.49 |
| Downtown Pet Supply 4 FOOT Slip Lead 6 Pack | 610563263448 | $9.99 |
| Downtown Pet Supply 50 Foot Green Long Training Lead | 610563263097 | $15.49 |
| My Doggy Place Mud Mat - Charcoal - Large | 714119651663 | $35.75 |
| Downtown Pet Supply Trachea- 3" - 50 Pack - SOUTH AMERICA & TURKEY | 661708308609 | $31.99 |
| Downtown Pet Supply Bully Sticks- 12" JUMBO -1 LB. -USA | 840042311159 | $69.99 |
| Downtown Pet Supply Bully Sticks - 6" REGULAR - 5 Pack -SOUTH AMERICA & TURKEY | 734009097227 | $16.99 |
| DTPS No Sit Haunch - Small-Medium: 17" and 21" | 700220495272 | $11.24 |
| Downtown Pet Supply Beef Tendons 4-7" 25 pack-SOUTH AMERICA & TURKEY | 840042312798 | $19.99 |
| Downtown Pet Supply Bully Sticks - 6" JUMBO - 24 Pack -SOUTH AMERICA & TURKEY | 700220495302 | $83.49 |
| Downtown Pet Supply Bully Sticks - 6" JUMBO - 5 Pack -SOUTH AMERICA & TURKEY | 700220495289 | $22.49 |
| Downtown Pet Supply Trachea- 3" - 12 Pack - SOUTH AMERICA & TURKEY | 661708308586 | $11.99 |
| Downtown Pet Supply Bully Sticks - 12" JUMBO - 5 Pack -SOUTH AMERICA & TURKEY | 610098511441 | $39.99 |
| My Doggy Place Mud Mat - Brown - Large | 713382417280 | $35.99 |
| My Doggy Place Mud Mat - Charcoal - Runner | 714119651670 | $56.99 |
| My Doggy Place Mud Mat - Charcoal - Medium | 714119651656 | $26.49 |
| Downtown Pet Supply 6' Foot Slip Lead 24 pack ( NEW IMPROVED) | 713382417433 | $29.99 |
| Downtown Pet Supply Beef Tendons 8-10" - 5 pack | 734009096060 | $12.99 |
| Downtown Pet Supply Bully Sticks - 6" -REGULAR- 50 Pack-USA | 661708309668 | $117.49 |
| Downtown Pet Supply 6' Foot Slip Lead 6 pack ( NEW IMPROVED) | 713382415743 | $14.99 |
| DTPS No Sit Haunch - Large (Large: 21" and 24") | 700220495265 | $13.99 |
| Downtown Pet Supply 4 FOOT Slip Lead 12 Pack | 610098511076 | $16.99 |
| Downtown Pet Supply 2200 Rainbow Paws Pet Waste Poop Bags + 2 Dispensers | 702458913672 | $36.99 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 15 Pack-USA | 705604322663 | $67.49 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 5 Pack-USA | 661708308814 | $29.99 |
| My Doggy Place Mud Mat - Oatmeal - Large | 713382417259 | $32.99 |
| Downtown Pet Supply Bully Sticks - 12" JUMBO - 15 Pack -SOUTH AMERICA & TURKEY | 610098511465 | $102.49 |
| My Doggy Place Mud Mat - Navy Blue - Large | 714119651694 | $35.99 |
| My Doggy Place Mud Mat - Brown - Runner | 713382417297 | $56.99 |
| Downtown Pet Supply Bully Sticks - 6" REGULAR - 100 Pack -SOUTH AMERICA & TURKEY | 734009096046 | $189.99 |
| My Doggy Place Mud Mat - Brown - Medium | 713382417273 | $26.49 |
| My Doggy Place Mud Mat - Oatmeal - Runner | 713382417266 | $66.99 |
| Downtown Pet Supply 6' Foot Slip Lead 12 pack ( NEW IMPROVED) | 713382415750 | $19.99 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 20 Pack -SOUTH AMERICA & TURKEY | 609722081818 | $88.99 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 15 Pack -SOUTH AMERICA & TURKEY | 610098511601 | $69.99 |
| Downtown Pet Supply Bully Sticks - 12" JUMBO - 24 Pack -SOUTH AMERICA & TURKEY | 700220495623 | $159.99 |
| My Doggy Place Mud Mat - Oatmeal - Medium | 713382417242 | $26.49 |
| Downtown Pet Supply 5" Curly Bully Stick - 5 Pack-USA | 661708308364 | $35.99 |
| My Doggy Place Mud Mat - Navy Blue - Runner | 714119651700 | $54.99 |
| Downtown Pet Supply Bully Sticks - 12" REGULAR - 48 Pack -SOUTH AMERICA & TURKEY | 609722081825 | $189.99 |
| Downtown Pet Supply Bully Sticks - 6" - REGULAR-100 Pack-USA | 661708309767 | $184.99 |
| My Doggy Place Mud Mat - Navy Blue - Medium | 714119651687 | $26.49 |
| Downtown Pet Supply Bully Sticks - 6" JUMBO - 15 Pack -SOUTH AMERICA & TURKEY | 610098511830 | $62.99 |
| Downtown Pet Supply Bully Sticks - 6" JUMBO - 35 Pack -SOUTH AMERICA & TURKEY | 661708308180 | $114.99 |
| Downtown Pet Supply 5" Curly Bully Stick - 10 Pack-USA | 700220495630 | $61.99 |
| Downtown Pet Supply 5" Curly Bully Stick - 20 Pack-USA | 700220495647 | $93.49 |
| Downtown Pet Supply 10" Curly Bully Sticks - 5 Pack-USA | 661708309644 | $49.99 |
| Downtown Pet Supply Bully Sticks- 12" JUMBO -3 LB. -USA | 840042311104 | $164.99 |
| Downtown Pet Supply Trachea- 3" - 25 Pack - SOUTH AMERICA & TURKEY | 661708308593 | $19.99 |
| My Doggy Place Mud Mat - Red - Large | 713382417228 | $35.99 |
| Downtown Pet Supply 10" Curly Bully Sticks - 10 Pack-USA | 700220495654 | $89.99 |
| Downtown Pet Supply 10" Curly Bully Sticks - 20 Pack-USA | 700220495661 | $159.99 |
| Downtown Pet Supply 10" Curly Bully Sticks - 30 Pack-USA | 840042301617 | $229.99 |
| Downtown Pet Supply 5" Curly Bully Stick - 40 Pack-USA | 840042302119 | $174.99 |
| My Doggy Place Mud Mat - Red - Runner | 713382417235 | $54.99 |
| Downtown Pet Supply 10" Curly Bully Sticks - 3 Pack-USA | 661708309651 | $32.99 |
| Downtown Pet Supply 10" Curly Bully Sticks - 40 Pack-USA | 840042302461 | $299.99 |
| My Doggy Place Mud Mat - Red - Medium | 713382417211 | $26.49 |